user experience

Explore how hyper-personalization, driven by AI and big data, is transforming the in-car experience, creating customized environments for drivers and passengers, and revolutionizing the automotive industry.

Explore the cutting-edge advancements in automotive HMI, moving past traditional touchscreens and voice commands to embrace intuitive gesture controls, advanced haptics, AR displays, and even brain-computer interfaces, shaping the future of driver-vehicle interaction and safety.

Explore the rise of sophisticated in-cabin sensing technologies, from driver monitoring to occupant health tracking, and their profound impact on vehicle safety, personalization, and the future of mobility.