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How Will Automotive Luxury Evolve with EVs and Autonomous Fleets?
Explore how the definition of automotive luxury will evolve with the rise of shared autonomous fleets and standardized electric platforms. This discussion questions whether traditional markers like bespoke interiors and powerful engines will become obsolete, replaced by new forms of prestige such as personalized digital experiences, unique software features, or curated journey narratives in a future where physical ownership may be less common.
