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The automotive industry is undergoing a significant transformation with the integration of Extended Reality (XR) technologies. This article explores the multifaceted impact of XR, encompassing Augmented Reality (AR), Virtual Reality (VR), and Mixed Reality (MR), on various aspects of the automotive sector, from design and manufacturing to sales and the overall customer experience.

Explore the transformative impact of Extended Reality (XR), encompassing Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR), on the automotive industry, revolutionizing design, manufacturing, and the customer experience.