user experience

Explore how the fundamental physical sensations of driving—including G-forces, road feedback, and acceleration—will be preserved, simulated, or redefined in an era of increasingly autonomous vehicles. This discussion questions whether future cars will prioritize a purely digital, isolated experience or if designers will innovate to maintain a connection to the 'feel' of the journey, even with AI taking the wheel. Join the conversation on the evolving automotive sensory experience.

Explore the crucial role of intentional sound design in modern vehicles, beyond engine noise. Discuss how warning chimes, UI feedback, and engineered sounds shape brand identity, safety perception, and user experience, particularly in future quieter cabins and EVs. Share your insights on the evolving automotive soundscape.

Explore the future of AI in vehicles and how it can personalize the driving experience beyond entertainment and comfort. Discuss the ethical considerations and potential benefits of deep AI integration, such as anticipating mood and stress levels and suggesting personalized micro-experiences.